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 Snyder Law Firm Files National Class Action Against L’Oréal Involving Liquid Cosmetic Products

LEAWOOD, KS – June 21, 2018 – Millions of consumers in Missouri, Kansas and across the country use liquid cosmetic products with pumps that dispense the liquid products. Unfortunately for some of those consumers, certain pumps do a poor job of dispensing the products, and to make matters worse, the pumps can’t be removed from the containers. As a result, those consumers can’t access a significant amount of product—sometimes more than half of the product is stranded in the container. 


That problem is the basis of a class action lawsuit filed by Leawood law firm Snyder Law Firm LLC in New York federal court today against L’Oréal USA, Inc. (“L’Oréal”). The lawsuit is filed on behalf of all consumers in the country who have bought one or more of four products manufactured and distributed by L’Oréal and Maybelline (a L’Oréal subsidiary). The products are:


·     L’Oréal Visible Lift Serum Absolute Foundation

·     Maybelline Superstay Better Skin Skin-Transforming Foundation

·     L’Oréal Age Perfect Eye Renewal Eye Cream

·     L’Oréal Revitalift Bright Reveal Brightening Day Moisturizer

The Snyder Law Firm lawsuit (click here for Amended Complaint) alleges consumers have been complaining (with some products for several years) that the pumps do not dispense all of the liquid cosmetic products from the containers and that large amounts of the liquid products are stranded in the containers. Despite being aware of the problem, and that other more efficient packaging options are available and used widely in the cosmetics industry, the lawsuit alleges L’Oréal intentionally continued to market and distribute the products using the inefficient closed pump design.


In addition to asserting claims on behalf of all consumers nationwide, the lawsuit asserts claims on behalf of subclasses of consumers in several specific states, including Missouri, Kansas, Texas, Florida, and Nevada based on those states’ consumer fraud/protection laws. On September 17, 2018, an Amended Complaint was filed, adding three additional states to the lawsuit (New York, Maryland, and Michigan).


Karen Snyder and Paul Snyder of the Snyder Law Firm—a firm that focuses on complex commercial litigation—filed the case today. Two other law firms—both with extensive class action experience—will also be involved in the case. The attorneys from those firms are Matthew L. Dameron of Williams Dirks Dameron LLC in Kansas City, MO, and Laurence D. King, Matthew B. George, and Ralph E. Labaton of Kaplan Fox & Kilsheimer LLP in San Francisco and New York City.

Consumers who have used any of these products and would like more information about the lawsuit should call Karen Snyder at (913) 685-3900 or email her at ksnyder@snyderlawfirmllc.com.  For more information about this press release or lawsuit, please contact:

Karen E. Snyder

Paul D. Snyder


13401 Mission Road, Ste 207

Leawood, Kansas 66209

Telephone: (913) 685-3900

Email: ksnyder@snyderlawfirmllc.com



This press release may be considered Attorney Advertising in some jurisdictions under the applicable law and ethical rules.


Click here for a PDF version of the above press release